Pocono track owner indebted to Bill France for past prodding

When times were financially tough in the mid-1970s,
Joseph Mattioli got advice
that paid off.

LONG POND, Pa. (AP) — Joseph Mattioli sealed the deal to bring NASCAR to the Poconos over a plate of Southern fried chicken in 1972. When he thought about selling the race track, he reconsidered because of a note on the back of a business card.

The common thread was the Bill France family.

“Pocono wouldn’t be here today if it wasn’t for Bill,” a teary Mattioli said Saturday.

Mattioli, the CEO and chairman of the board for Pocono Raceway, knows how much NASCAR on the mountaintop is owed to former chairman Bill France Jr.

It was France and Mattioli who finalized the deal over a chicken dinner. The two forged a personal friendship that lasted until Monday when France, NASCAR’s former chairman, died after nearly a decade of declining health.

Tribute planned

The 82-year-old Mattioli will honor his friend and influential leader at today’s Pocono 500, where a simple tribute was planned for the prerace ceremony and flags have been lowered to half staff.

“From the time I met Bill in 1967, and his father, there were a number of things that happened over the years and the relationship really developed from there,” Mattioli said. “They helped us so much with sending us money so we could get financing and sponsorships. Every time I needed help, they were there. So the relationship got to be personal.”

Mattioli recalled traveling in 1972 to Daytona, Fla., to discuss bringing NASCAR to his 2.5-mile triangle track nestled in the popular honeymoon region. He got stuck in Orlando, so France sent his plane to pick up Mattioli and the two hammered out a deal.

In the mid-1970s, when the CART-USAC fight helped cause financial problems at the track, Mattioli wanted to sell until he received a call from France Sr. The two met in New York and France tried to persuade Mattioli to ride out the downturn and keep the track.

France pulled out his business card and scribbled this message:

“On the plains of hesitation lie the bleached bones who when within the grasp of victory sat and waited and waiting died.”

Took advice

The fortune cookie-worthy quote was enough for Mattioli.

Blown up pictures of France Sr., his business card and the note hang in the media press room dining area. It’s one way Mattioli honors those important to him and NASCAR. The Nextel Cup garage is dedicated to Adam Petty, who was killed in a crash during a routine practice in 2000, and there’s a road named after Dale Earnhardt.

“Those kind of relationships are very few and far between,” he said. “They’re very important.”