New Cobalt promotions will be agressive

WARREN — Chevrolet will be more aggressive in promoting the Cobalt this year, a top official said.

Look for more incentives and more advertising for the Lordstown-built car, said Ed Peper, Chevrolet general manager, who was at Diane Sauer Chevrolet in Warren today.

Last year, Chevrolet focused its marketing efforts on the launches of redesigned trucks and sport-utility vehicles, such as the Silverado, Tahoe and Avalanche, Peper said.

This year, it’s time to pay more attention to cars, he said.

For full story, see Wednesday's Vindicator and Vindy.com.