PICKING A PERFUME Scents and sensibility

Jon Q. Williams is the man with the nose that knows. At the Ulta store in Newport News, Va., he is the fragrance expert, having worked at similar specialty shops for more than a decade.
Here are some of his recommendations first for women, then for men based on price, top sellers, personality types and ages:
For women
Cheapest: "Single-note" types with names such as Dirt, Rain, Angel Food, Fuzzy Navel and Gin & amp; Tonic by Demeter. They really smell like those names, too, he says. For $18.
Priciest: Half-ounce Chanel No. 5 eau de parfum for $155.
Top seller: Paris Hilton by Paris Hilton ($32); her newest fragrance is Just Me.
Intoxicating: Rush by Gucci. "Women love it because men love it," says Williams. "It's intense but not heavy."
Professional: Euphoria by Calvin Klein.
Sports enthusiast: Ralph by Ralph Lauren.
Laid-back, casual: Cashmere Mist by Donna Karan.
20s-something: Curious or Fantasy by Britney Spears; Live or Love at First Glow by J. Lo (Jennifer Lopez); or Lovely by Sarah Jessica Parker.
30s-something: Romance by Ralph Lauren; Perfume by Marc Jacobs; L'Eau by d'Issey.
40s-something: Amarige by Givenchy.
50s-something: Oscar de la Renta, Chanel and Bob Mackie fragrances.
For men
Top sellers: Onyx by Azzaro; Polo Black by Polo; Jean Paul Gaultier; Miyake for Men.
Other favorites: Curve for Men by Liz Claiborne and Corduroy by Zirth.
Professional: Platinum by Chanel.
Sporty: Hummer by Hummer.
Ages 18-40: Acqua Di Gio by Giorgio Armani.