MAGAZINE New publication is tailored to parents with young children



Stories that trade on parental fears are not found in this magazine.
WASHINGTON POST
Many of us have wondered whether Conde Nast, whose magazines (including Vogue, Vanity Fair, GQ) so glossily reflect all manner of adult obsessions, would ever launch a publication on one of the biggest adult obsessions of them all: kids. And now it's happened: Cookie has hit the stands.
The 276-page debut issue energetically approaches parenthood as a lifestyle no less fabulous, and certainly no less filled with shopping opportunities, than that of a Manhattan fashionista or a jet-setting party girl.
Mixed in with articles on travel, food, health, beauty, fashion and pop culture -- all tailored to the sensibilities of parents with young children -- is plenty of content on kid-friendly decor, including one piece that details how to have an entire nursery delivered to your home via FedEx, and another on ducduc, a New York design collective specializing in children's furniture.
Because Cookie is a Conde Nast magazine, everything looks just a shade better than it does in real life. And there's little room in its feel-good universe for stories that trade on parental fears. You won't find headlines like "10 Ways to Prevent Skull Fractures!" or "Is Your Fridge a Germ Factory?" here.
"Parents are nervous enough as it is," says Eva Dillon, the magazine's publisher. "They don't need something that adds more anxiety to their lives. This magazine is about celebrating a joyful family lifestyle."