Company steps up production of Ugg boots

KNIGHT RIDDER NEWSPAPERS
THE AUSTRALIAN UGG SHEEPSKIN BOOTS WERE THE HAVE-TO-HAVES TWO YEARS AGO. WAITING LISTS LASTED THROUGH THE WINTER, AND WHEN THEY SHOWED UP IN POWDERY PASTELS, THE SALES KEPT GOING.
THEY RECENTLY MADE OPRAH'S LIST OF FAVORITES. AND IN THE SPIRIT OF ALL HOT FADS, THEY ARE CERTAIN TO GIVE WAY THIS WINTER TO FRESHER LOOKS SUCH AS COWBOY BOOTS.
BUT NOT SO FAST.
THE WALL STREET JOURNAL SAYS THE MANUFACTURER, DECKER, IS HOPING TO EXPAND THE BRAND WITH A RANGE OF STYLES INCLUDING STUDDED, EMBROIDERED, LACE-UP AND GORE-TEX VERSIONS. THEY ARE BEING RECONSTRUCTED SO THEY ARE NOT SO CHUNKY. SLIPPERS, CLOGS AND MOCCASINS ARE ALSO SHOWING UP ALONG SIDE HANDBAGS AND HATS.
WILL THE UGG LIVE ON? THE COMPANY IS SURE TO USE THE SAME PLOY AS BEFORE. IT'LL SEND THE PRODUCTS TO CELEBRITIES AND HOPE THEY ARE WEARING THEM WHEN THE PAPARAZZI ASCEND.