Better straight from the tap



Cleveland recently struck a blow for its Rust Belt brethren by slam-dunking an over-priced brand of bottled water that thought it could boost its name recognition by taking a cheap shot at Cleveland.
Fiji Water launched a national advertising campaign in upscale magazines that used a large-type punch line, & quot;The label says Fiji because it's not bottled in Cleveland. & quot;
Hilarious.
But Cleveland got the last laugh when it tested its tap water against Fiji and found the bottled water had an arsenic level of 6.31 micrograms per liter, while the city water is arsenic free. The EPA allows 10 micrograms of arsenic per liter and Fiji questioned the city's results, saying company tests consistently show less than 2 micrograms.
Fiji pulled the ad and accused the city of not having a sense of humor. But cities should stand up for themselves, especially when purveyors of pretentious products resort to tired old stereotypes to try to make themselves look good.
Fiji may get its water from an artesian well in the Nakauvadra Mountains, but everyone knows that "Cleveland Rocks."