Ford plans reality TV show
DEARBORN, Mich. (AP) -- If singing, cooking and clothing design can sell as reality TV, why not designing dream cars?
Ford Motor Co., a sponsor of Fox's "American Idol" reality show, is planning its own television reality program in which the participants develop concept cars with Ford designers, the Detroit News reported this week.
Ford showed a promotional video about the program at a dealer's meeting Wednesday and is working on lining up a network, the newspaper said.
"It's a very cool idea," said analyst Jim Sanfilippo of Automotive Marketing Consultants Inc., who called it a good way to convey Ford's message to the buying public. "It's a way to engage the audience in a way that they can identify it."
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