Next generation of fashions on TV show

NEW YORK (AP) -- "The O.C." hopes to be the next generation of fashion TV, with young fashionistas eager to mimic the looks worn by Mischa Barton and Rachel Bilson.
The Fox show, now in its third season, is trying to fill the gap left by "Sex and the City." But instead of sending fans to expensive New York boutiques to find Carrie Bradshaw's favorite shoes, "The O.C." is working with Amazon.com and Necessary Objects designer Ady Gluck-Frankel to create a line of clothes inspired by the show's wardrobe.
The Web site's dedicated section features 12 pieces, including extended-tab gauchos, knit tops adorned with sequins and paillettes and a full-length satin peasant skirt that can serve as a beach coverall during the day or be dressed up with the tie-back halter vest for an evening look. The collection ranges in price from $38 to $78.
"The draw of 'The O.C.' is that people envision themselves living that lifestyle -- they want to dress and look like these fabulous women on the show," says Necessary Objects designer Ady Gluck-Frankel.
Since the show's audience is so Internet-savvy and likes "retail immediacy," it made sense to launch the clothing line online, says Lisa Gregorian, senior vice president of television creative services for Warner Bros. Television.