New magazine is for men who have been overlooked

Classic and wearable clothing featured in new edition
NEW YORK (AP) -- George Clooney is the cover model for the premiere issue of Men's Vogue, the male counterpart to the Conde Nast style bible. He's wearing a camel overcoat, gray sweater and gray trousers.
"He (Clooney) conveys immediately that this a men's magazine. He's the embodiment of the man we're talking to ... someone who has achieved some success and is looking to expand his horizons," says editor in chief Jay Fielden.
Copy copied
Men's Vogue borrows the look of Vogue, using the same photographers, layouts, logo and even typefaces, but the content extends to finance, sports and science.
Usually, there's barely a difference between fashion and style, though that gap is emphasized here.
"The clothes are not right off the runway," Fielden explains. "They're classic and wearable. They're not super extreme European looks."
Put to test
This fall issue is a test to see if the market for such a magazine exists. Fielden obviously thinks it does. He says other men's magazines are targeting younger and younger audiences, leaving men in their 30s and 40s without a magazine for them.
"We wanted a magazine regarded with taste, worldliness, authority, great photography and great writing. To take a magazine from scratch and built that reputation would take years, but we could already have it if we built on Vogue," Fielden says.