SPAM War rages on against unwanted e-mailing

An unusual lawsuit in Massachusetts is the latest move. But spammers remain elusive.
CHRISTIAN SCIENCE MONITOR
BOSTON -- The spam wars have escalated with a high-profile lawsuit filed last week by Massachusetts Attorney General Thomas Reilly against a ring of spammers that authorities call among the world's largest -- having allegedly sent computer users millions of unsolicited messages.
The move against the so-called "Internet Spam Gang," accused of luring consumers to buy everything from pirated software to pornography, was hailed as another victory for consumer rights.
With some estimates showing that half of all e-mail sent each day is spam, law enforcement has increasingly stepped in. The Federal Trade Commission has lodged several recent complaints, and states such as Florida, California and Massachusetts are leading the way in their own jurisdictions. Last summer, Reilly became the first state attorney general to file a lawsuit under the federal CAN-SPAM Act, which went into effect Jan. 1, 2004.
A never-ending cycle
Still, victory in this technology age is elusive. While domestic spammers have been deterred by CAN-SPAM and aggressive moves by the states in recent years, the law does not reach across borders. Much of the spam that Americans receive in their inboxes comes from the Bahamas, Europe or Ukraine.
Those violators who do reside in the United States tend to be underfunded and underground. The result, as one expert puts it, is a version of the "Whack a Mole" game: Hammer one spammer down, another pops up.
"It's a little bit like tilting at windmills, but you've got to do it; you've got to try," said David Strickler, CEO of MailWise, a Boston company that culls spam from the mail flow. Strickler says that states need to keep following the lead of attorneys general like Reilly, who has made spam cases punishable and highly public. "But it will take this lawsuit, and a hundred thousand other lawsuits, to make a tiny dent."
At the very least, the rate of prosecutions under both federal and state laws is ticking upward, experts say: A recent civil suit in Florida charged a group with registering 350 domains, operating 75 Web sites, and hawking everything from tobacco to pirated movies.
An aggressive stance
The prosecution that led a Loudoun County, Va., judge to sentence Raleigh spammer Jeremy Jaynes to nine years in prison in April came out of that state's increasingly aggressive computer-crimes unit, which works out of an FBI field office in Richmond.
Washington state and Florida, among others, have tough antispam laws that allow prosecutors to charge operators as much as $500 per spam e-mail.
Yet it's a risk many spammers are willing to take, police say. "It could be a housewife or a student sitting in the library," said Bob Breeden, a chief investigator at the Computer Crime Unit of the Florida Department of Law Enforcement, which handles 400 to 500 digital crime investigations a year. "Whether it's a porn Web site or someone trying to get business share, they pay people to push out spam for them, and it literally could be anybody."
A costly annoyance
A Pew study recently found that the advent of Internet filters has lessened the frustration of spam, at least at the inbox level. But the sheer volume of such mail affects the bandwidth -- or capacity -- of the Web, which in turn affects the bottom line of many companies, including Internet service providers.
Perhaps the most frustrating part about spam for many businesses isn't the annoying pitches, outrageous claims or inexplicable nonsense of many unsolicited e-mails, but that the money spent to combat the unwanted digital fodder is believed to by far exceed any proceeds that spammers actually get from their enterprises.
"Spam is annoying and expensive, and that's why people want to bring out the big guns," said Mary Cronin, a strategic management professor at Boston College.
Many were hoping that CAN-SPAM would be the M-16. But critics say it has many flaws. First, by regulating spam, it also legitimizes the practice. Others say the law, in effect, supercedes stronger state laws, limiting the ability of consumers to punish their digital tormentors. Instead, power is put in the hands of state and federal bodies in almost all cases.
"If it had been replacing A- or B+ laws with C+ ones, that would be one thing. But we got at best a D- federal law," said John Mozena, co-founder and vice president of the Coalition Against Unsolicited Commercial Email. "[Consumers] lost good legal tools that they had under state laws."