Want all that cool stuff? It's for sale on the Web

If you see something on a television show and just have to have it, look here first.
By GEORGE RAINE
SAN FRANCISCO CHRONICLE
Did the pajamas with the bright lime bubbles and pink piping you saw on "Will & amp; Grace" catch your eye? All yours for $122. Or maybe it was that classic wool Kangol hat that caught your fancy on "Queer Eye for the Straight Guy." That'll cost you $35.
The question is, where do you find this stuff? Michael Fitzsimmons, a 31-year-old San Francisco entrepreneur, is hoping you'll go to the Web sites of entertainment companies he contracts with, or to www.shopthescene.com, a nascent e-commerce site that hopes to sell you the cool stuff you see on TV and in films.
To understand Fitzsimmons' San Francisco company, Delivery Agent Inc., consider its motto: "Product seen. Product sold." With more than $5 million in venture funding in hand, along with another handful of agreements with hot shows like "Will & amp; Grace" and "Queer Eye," Fitzsimmons hopes to bridge the gap between the viewer's living room and the Hollywood wardrobe room.
The products are diverse, ranging from the Lambertson Truex glazed crocodile center-frame handbag ($9,750) carried by Karen on "Will & amp; Grace" to a "General Hospital" rhinestone pin for $12.99.
Fitzsimmons hopes his company will be fueled by popular culture, but whether great numbers of people are going to want this service or whether some find it offensive or intrusive are the questions Delivery Agent will encounter, according to industry experts.
But of course
"The notion of entertainment creating demand for consumer products is a no-brainer in this culture," said Fitzsimmons. We live in a celebrity-driven world, he said, "highly influenced by .. pop culture."
Fitzsimmons founded his company in 2001. It wasn't the best time. Venture capitalists weren't biting on e-commerce ideas at the time, so he took another tack.
Fitzsimmons made a series of productive, strategic moves: He stacked an advisory board with knowledgeable entertainment industry people, including Frank Biandi, former CEO of Universal Studios, and veteran producer and director James Widdoes.
He had a couple major early successes in partnership with Miramax -- selling goods seen in "Charlie's Angels: Full Throttle" and "Spy Kids 3-D," both in 2003.