Fashion-friendly labels prove to be best bets

Designers and brands claim to be friendly to women of all ages. While advertising campaigns rarely feature women over 30, some labels are friendlier to those over 50 than others:
UBanana Republic: Once a purveyor of safari-inspired pieces, this company is often praised for its fit options and sophistication. (www.bananarepublic.com.)
UCambio: Oprah, who turned 50 this year, gave this company's jeans a big thumbs-up. The secret: Just the right amount of stretch. (www.cambioamerica.com.)
UChico's: The clothing store that has made its money and reputation by catering to boomer women. Stores offer shopping parties, a "starter kit" and a travel collection. (www.chicos.com.)
UDana Buchman: The designer, who was brought up in Memphis, is loved for her classic styles and embellished but not too over-the-top looks. (www.danabuchman.com.)
UEileen Fisher: The designer's mission statement is "to inspire women to celebrate who they are." The looks are relaxed and comfortable, but not sloppy and overly casual. (www.eileenfisher.com.)
UGarfield & amp; Marks: The 10-year-old line focuses on wardrobe building with fabrics that drape nicely and travel well. (www.garfieldmarks.com.)
UHarold's: Classic pieces that will reflect trends but not base an entire collection around them. Sizes range from 2-14 and XS-XL. (www.harolds.com.)
ULiz Claiborne: A longtime favorite that can be counted on for classic styles, comfort and generous sizing. (www.lizclaiborne.com.)
USt. John: A luxury brand that offers a forgiving fit and travels well. St. John commands a devout following. (www.stjohnknits.com.)