BROWNS Team needs consistency on offense to improve

Cleveland is ranked 30th in total offense, 28th in passing.
BEREA (AP) -- New players and a philosophical change were supposed to make the Cleveland Browns' offense a unit to be feared this season.
It's been scary all right.
Despite adding mobile quarterback Jeff Garcia, naming Terry Robiskie the new offensive coordinator, signing fullback Terrelle Smith, drafting rookie tight end Kellen Winslow Jr. and designing plays to better suit its strengths, the Browns' offense has done little more than sputter through three games.
Entering this week's game against Washington, the Browns are averaging just 14 points per game -- four below the league average -- and are ranked 30th in passing yardage and 28th overall offensively.
"It seems like we get a big play and then we make a mistake, a penalty, something," said backup quarterback Kelly Holcomb, a sideline observer so far this season. "To win ball games, you can't do that."
Except for an impressive drive to open the second half in last week's loss at New York, the Browns haven't moved the ball with any consistency.
Slow starters
They've also been slow starters, scoring just 12 points in the first half on four field goals by Phil Dawson.
This week's mantra in practice: start fast.
"We need to get going early," said tight end Steve Heiden, expected to see his first action Sunday after missing three games with a knee injury. "We need to score some points early so we can get some confidence going."
Garcia has been frustrated by the way the club has dragged its cleats early in games.
"More than anything, we need to have a sense of urgency in the sense of not allowing things to get where they've gotten and it's the second half and we're trying to figure out what we're going to do," he said.
"Obviously, coming into a game, we have a game plan. We know what we want to do. We know what we're capable of doing. Well, let's start doing that right from the beginning and not get ourselves in a hole like we have been getting ourselves into."
Garcia is in his own personal statistical abyss.
After registering a 0.0 passer rating in Week 2 during a loss at Dallas, Garcia came back last week to go 21-of-31 -- 14-of-17 after halftime -- and finished with a 80.0 rating. Not bad, but not good enough for the Browns to win.
Last in ratings
Garcia's current 56.5 rating is last in the league.
Following the loss in New York, Garcia raised eyebrows when he said the Browns' offense was still searching for an identity. The comment seemed to imply that Garcia was at odds with coach Butch Davis and Robiskie over what type of offense the Browns should be running.
However, with a few days' distance since he last spoke on the subject, Garcia said he and Robiskie are on the same page and that he was only trying to point out that the offense is still a work in progress.