WOIO CHANNEL 19 TV news anchor appears in the nude for art project



Advisories aired before the newscast.
CLEVELAND (AP) -- A television news anchor appeared nude on an 11 p.m. newscast in a first-person report about an artist's photographs, drawing a record number of viewers for that time slot, the station said.
Sharon Reed was one of hundreds of people who participated in Spencer Tunick's nude photo installation in downtown Cleveland in June. Her report, shown Monday on WOIO-TV, showed far away angles of her nude and some closer seminude shots, as well as other participants.
The report comes in the midst of increased attention to the airwaves, after Janet Jackson's early-evening breast exposure during February's Super Bowl half-time show. The Federal Communications Commission proposed a record fine of $550,0000 on CBS, WOIO's parent network. The network is protesting.
ABC stunt
On Tuesday, ABC apologized for the intro to "Monday Night Football" that featured a supposedly naked actress jumping into a player's arms in a spoof of the television show "Desperate Housewives."
WOIO news director Steve Doerr said the idea was to cover Tunick, a well-known artist, in a different way. Doerr said the story also was aimed at bringing in ratings during November sweeps when audiences are measured to set advertising rates.
Monday night's newscast received a record 17.1 share, up from the 13.6 earned during the newscast airing immediately after this year's Super Bowl, according to Broadcasting & amp; Cable, an industry publication.
The station aired advisories before the piece.
FCC spokeswoman Janice Wise on Wednesday said WOIO followed commission rules that prohibit indecent material from being aired on broadcast television from 6 a.m. to 10 p.m.
Doerr said the station received mostly supportive messages from viewers. Reed, who has been with WOIO for about two years, said she considered it an important story about art.
"I'm my own person. I don't do anything I don't want to do for any job, or anything," she said.