Convenience matters more than bargains to most men

Men do have some loyalty to certain retailers.
KNIGHT RIDDER NEWSPAPERS
The two words "men" and "shopping" are not frequently used in the same sentence. But times are changing.
Men are shopping more like women, especially if they are younger than 35, reports a study, "How America Shops 2004 Pushing Back," by WSL Strategic Retail, a New York-based retail and marketing consulting firm.
Men still want to get in and out of a store quickly and are still lousy at bargain hunting, but they now have loyalty to certain retailers, just like women.
Shopping more
As recent national numbers indicate, both men and women are shopping more than they did a year ago. The news is that men have upped their numbers in 10 out of 12 categories, said Wendy Liebman, WSL executive. Increases include 7 percent on clothing, 16 percent on home decor, 9 percent on skin care and 17 percent on pet supplies. Never mind the fashion accessories and cosmetics.
The young man is the new most attractive target consumer, which explains the rush to produce shopping magazines for men. Conde Nast's Cargo, which just issued its second edition, is the first. Another is slated for the next few months.
Not surprising, men tend to go to stores where they can accomplish the most in the most convenient locations, Liebman said. Lowest price is their third priority.