MESSAGE TEES Rude T-shirts offer attire with attitude

It's what you've always wanted to say but can't, the creator said.
SCRIPPS HOWARD
Message tees have been popping up everywhere this year.
Whether you want to tell the world that "Jesus Is My Homeboy" or that you're "Powered By Coffee," a T-shirt is the medium.
And, if you're feeling out of sorts with the world, like you just want to snarl at someone, a North Carolina man has the shirt for you.
His T-shirts celebrates the virtue and power of being rude.
Raleigh resident Eric Rothman, 26, launched his company, Rude Wear, in March.
"I wanted to start something that had some edge to it. Something that was in your face. Something that would push the envelope," he says.
Best seller
Rude Wear "Attire With an Attitude" fit the bill.
One best-selling shirt boasts: "When all else fails, be rude."
Rothman says he has dreamed of launching a business since he was 7. Then two years ago, inspiration struck as he was sitting in a sports bar.
"Rude Wear is not just a T-shirt brand or a name. It's the way we all feel sometimes," Rothman says. "It's what you have always wanted to say but can't. It's when you're doing everything you can to be nice, but something else has to be done. That's when it's time to be rude."
XRude Wear's pithy tees can be found at www.rudeweargear.com.