Ratings dip prompts changes
The popular show is not overexposed, says a TLC executive.
KNIGHT RIDDER NEWSPAPERS
"Trading Spaces" will undergo an extreme makeover this fall.
Second-quarter ratings for TLC's most popular show -- hosted by cutie Paige Davis and produced by Banyan Productions -- have plunged 50 percent from the same period a year ago.
Because of that, the "Spaces" format will "evolve" when season five launches in October, says Roger Marmet, TLC's executive vice president and general manager.
"We're loosening the very tight format. We want to make the viewing experience less predictable and more spontaneous. Several of the elements will be new and different to the audience."
No details (for competitive reasons), but Marmet says he'll incorporate more behind-the-scenes peeks into the design process.
The basic "Spaces" structure "that people know and are passionate about" will not change: Two sets of neighbors design a room in each other's house over two days, using a designer, a carpenter, and a $1,000 budget.
On-air talent stays put, too.
"We're keeping the heart of the format. 'Spaces' is still our highest-rated show. We're not looking to throw out the baby with the bathwater."
"Spaces," whose episodes debut at 9 p.m. Saturdays, this season averages more than 12 million viewers per week, counting more than 10 airings. Sixty original episodes run until September.