Microsoft campaign targets baby boomers

SEATTLE (AP) -- Microsoft was to unveil today a marketing campaign aimed at workers the software company says "may be entering the 'awkward age of computing.'"
The technology it's touting, such as text magnification, speech recognition and filter keys, already exist in Microsoft products, and was developed mainly for disabled users. But with the U.S. work force getting older, Microsoft figures more people are finding their computer has become "awkward."
The technology behemoth has set up a Web site and is hoping to attract baby boomers and their employers with tips, studies and cartoons that poke fun at getting old. The target audience is workers over age 40.