Show gives a boost to musicians

ZAP2IT.COM
Prime-time soap and established musical launching pad "The O.C." has scored a major coup. The Fox drama will premiere "Ch-Check It Out," the new single from the Beastie Boys, on Wednesday.
The single will hit Orange County on the same day it hits the radio, well in advance of the summer release of the Beasties' sixth album "To The 5 Boroughs."
The episode Wednesday finds the O.C. guys hitting the road for a Las Vegas bachelor party as the ladies plan a bachelorette party of their own back home. Meanwhile, secrets are revealed, tears are very likely shed and no fair guessing that somebody gets into a brawl with somebody else.
In its first season, "The O.C." has given a boost to a variety of musical artists including Phantom Planet, who contributed the theme song, "California," and Rooney, who had an entire episode dedicated in their honor. The first soundtrack from the season is No. 68 on Amazon.com's sales charts.
The Beastie Boys probably aren't relying on their "O.C." spot for sales assistance. They haven't released a new album since 1998's "Hello Nasty," but that recording went quadruple-platinum. The new album is rumored to be their most political, while also playing homage to their hometown.