TV PRODUCERS Burnett is on networks' must-have lists

Burnett has a significant impact on the two networks' bottom lines.
NEW YORK (AP) -- Every Friday morning when the Nielsen numbers come in for the night before, Mark Burnett's credentials as one of the most powerful creative forces in television grow stronger.
CBS' "Survivor" is the granddaddy of reality games, a Burnett production that's still a top-10 show in its eighth edition.
When that ends, Burnett switches channels for "The Apprentice," the show that's made Donald Trump a TV star and given anxious NBC executives reason to believe their Thursday schedule won't collapse after "Friends" ends in May.
For the two biggest networks, Burnett has a significant bottom-line impact on what is generally considered the most profitable night in television.
"It might be considered scandalous or even blasphemous, but he should be considered on the level of a Steven Bochco or David E. Kelley or Dick Wolf," said Michael Davies, executive producer of ABC's "Super Millionaire."
To be mentioned in the same breath as the creators of "NYPD Blue," "The Practice" and "Law & amp; Order" is rarified air for any TV producer.
What makes it blasphemous to some in the industry is that no producer who's made his name in non-scripted programming has ever been considered in league with those titans.
Burnett's not only there, the former British paratrooper is furiously planning to expand -- into scripted television, feature films, even Broadway.
"He brings a level of quality to every one of his shows that's the same as John Wells, Dick Wolf and Jerry Bruckheimer," said NBC entertainment chief Jeff Zucker. "He's absolutely in their class. "
What distinguishes those producers, Burnett said, is that when they're given a job, they're likely to deliver what they promise.
"In that case, I'd like to think that I deliver on my promises," he said.
His agreement a few weeks back with NBC for "The Contender" is further evidence of his stature. To win a bidding war for the boxing series, which will feature Ray Leonard, Sylvester Stallone and George Foreman watching over amateur pugilists, NBC agreed to what was reportedly the richest deal ever for a new unscripted series. It's scheduled to begin January.
First scripted venture
Burnett moved to Los Angeles in 1982 after leaving the British military, where he fought in the Falklands War. His first job was as a nanny, an experience soon-to-be immortalized in "Commando Nanny," a sitcom pilot that will be Burnett's first venture into scripted television.
He sold T-shirts in Venice Beach, sold insurance and had a credit card marketing job. He still had a taste for adventure, though, and created the "Eco-Challenge" television series.
When "Survivor" started, Burnett hit the jackpot.
People in television say a Burnett show is marked by lush production values, strong plots and a keen eye for characters. It's not a coincidence that villains like Richard Hatch and Omarosa Manigault-Stallworth came from his series.
Burnett, 43, considers the term "reality TV" lazy or incorrect.
"What I do is simple storytelling," he said. "It may be unscripted. It may not be acted, but it's storytelling. I only choose projects that I'm passionate about. "
It's the lack of a Burnett show that is adding to the pressure on beleaguered ABC executives. CBS has "Survivor," NBC has "The Apprentice," "The Restaurant" and "The Contender," and Fox has Burnett's upcoming Las Vegas series "Casino."
Has nothing
ABC has nothing, and the fourth-place network's executives have been criticized for failing to snap up "The Apprentice" when it was offered to them.
Burnett is making "Eden," a scripted drama for NBC about people shipwrecked on an island; "Global Frequency," a pilot for a spy drama; and another unscripted series for CBS that he's not talking about. He's also developing two religious novels for movie projects and considering a Broadway show.