FAST FOOD McDonald's gets moving on fitness-theme meal



The health-conscious Go Active Meal comes with a pedometer.
CHICAGO (AP) -- McDonald's Corp. is testing a new kind of Happy Meal -- one for adults.
Instead of a burger and a toy that are standard fare in kids' Happy Meals, the Go Active Meal being test-marketed in Indiana will include a salad, an exercise booklet and a pedometer to encourage people to walk more to maintain good health.
Testing the concept
The test program will be at more than 150 McDonald's in Indianapolis, Bloomington, Muncie, Lafayette and Kokomo this fall.
The fast-food giant has enlisted the aid of Oprah Winfrey's personal trainer, fitness guru Bob Greene, to promote the $4.99 Go Active Meal, its latest effort to convince consumers that it is serious about offering healthier products.
The meal also includes a bottle of water or a medium fountain drink.
Under scrutiny
McDonald's and other fast-food chains have tried to offer healthier fare that will still temp taste buds as the fat and calorie content of their core products has come under scrutiny.
Burger King, the No. 2 hamburger chain, has launched a new line of low-fat, made-to-order baguette-style chicken sandwiches.
A federal judge in New York recently dismissed an obesity lawsuit against McDonald's that alleged it had been hiding the health risks of eating its popular Big Macs and Chicken McNuggets.
Greene, who can't remember the last time he visited a McDonald's restaurant, said consumers had to take "personal responsibility" for the choices they make when it comes to consuming food.
He will also consult on new menu items for the Oak Brook, Ill.-based company.