NATION



NATION
With much fanfare, P & amp;Grolls out heartburn drug
CINCINNATI -- Procter & amp; Gamble Co. has set up a 24-hour command center and plans to send out a fleet of 1,200 delivery trucks nationwide for its rollout today of over-the-counter Prilosec, the heartburn medication.
The company is hoping Prilosec OTC achieves first-year sales of up to $400 million for what has been a blockbuster seller for its manufacturer, AstraZeneca PLC, as a prescription drug marketed as "the purple pill." Prilosec OTC offers consumers a lower-priced option to those versions already on the market, analysts say.
P & amp;G is marketing Prilosec OTC in purple packages and drove a purple van through 24 cities in a "Burntown Challenge" promotion. But the Prilosec OTC tablets themselves are pink -- the color of the magnesium salt used to make the tablets.
P & amp;G expects to spend at least $100 million during the first year in marketing Prilosec OTC, including broadcast, print and billboard ads, some featuring a former daytime soap opera star.
Fla. company agreesto buy TMI shares
HARRISBURG, Pa. -- A Florida-based energy company has agreed to buy British Energy's 50 percent share in Three Mile Island and two other nuclear power plants for $276.5 million, although any purchase may not be that simple.
The deal between FPL Energy, sister company of Florida Power & amp; Light Co., and British Energy is subject to approval by Exelon, TMI's operator. Exelon is British Energy's partner in AmerGen Energy, which owns TMI in Middletown as well as the plants in Oyster Creek, N.J., and Clinton, Ill.
Exelon has the right to buy British Energy's share in AmerGen for the same price and terms FPL Energy has agreed to. Exelon, which is based in Chicago and is the largest electric utility in the Philadelphia area, has 30 days to exercise the right. If that occurs, FPL Energy would be entitled to a transaction fee.
Associated Press