Author offers guidelines for holiday shoppers
KNIGHT RIDDER NEWSPAPERS
If you're making up holiday gift lists, recent findings of the trend trackers may offer some guidance.
Lighten up on the figurines and the decorative plates. "Dustibles," as they are called, are losing favor, reports Pam Danzinger, president of Unity Marketing and author of Why People Buy Things. As people shift from nesting at home to connecting with people, they are turning away from clutter and decorative to utilitarian "real things," Danzinger says.
At the same time it's safe to give a St. Nicholas doll or holly-scented candles. Holiday decorations are on the rise. For the first time in three years people are ready to embrace the spirit of the celebrations between Halloween through December, Danzinger writes.
As for Halloween the demand for costumes was so high, people were unable to find the characters or animals their children want, according to the Wall Street Journal. Some bought on eBay and paid more in some cases than the price of a rental.