BECKY SHER | Hype Guys, too, can unmask clean skin

OK, so most guys aren't going to admit they buy grooming products. Shampoo, shaving cream, maybe a bottle of cologne, but other than those essentials, that stuff just isn't something guys think about, right? Whatever -- we know guys who spend more than their fair share of time primping. For them, there's Maxwell's Apothecary Mint and Menthol Mask, a deep-cleansing mask that they'll love more than they want to admit.
True, you guys probably don't want to tell your football buddies that you're using a facial mask. But once you've tried it, you're not going to be able to stop. Maxwell's mask is full of deep-cleaning ingredients that get rid of the dirt and debris of everyday life, plus spearmint and peppermint to keep your face feeling fresh.
Use it twice a week for 10 minutes (lock yourself in your room and tell your nosy little sister you're doing your homework). And don't worry about your tough-guy image -- you don't even have to leave the house. Just log on to www.maxwellsonline.com to buy the mask for about 20 bucks. Your secret is safe.
Fashion fun
Fashionistas-in-training, you know who you are. You scour fashion mags with the same fervor that your dad scans the stock listings. You name-drop designers as if you're Joan Rivers on the red carpet. You alphabetize your nail-polish colors so that it never takes you more than a few seconds to find Chick Flick Cherry.
Once you've closed your algebra book for the final time this spring, check out "Style Diary" (Walter Foster Publishing, $18.95). It's a veritable treasure trove for the girl who loves her lip gloss and miniskirts. You can take a quiz to assess your fashionista style, record the latest trends from your fave magazines, log your style history and even keep track of what you wore on special occasions. Our favorite feature is a flow chart that lets you pick your shoe personality -- are you more drawn to sweet sneakers or funky flats? "Style Diary" has the answers to that and more -- and it's a lot more fun than algebra.
Look for "Style Diary" at bookstores and online booksellers, or check out www.mychaoticlife.com.
XBecky Sher writes Hype for Knight Ridder Tribune News Service. You can write to her at bsher@krtinfo.com.