NEW YORK It's magic: Shrink the show, and watch audiences grow

By performing to audiences of 50, Steve Cohen can involve observers in his tricks.
NEW YORK (AP) -- Since the days of Harry Blackstone, putting on a magic show has grown into an enterprise with casts of thousands, elaborate sets, pyrotechnic displays and laser light shows.
But all Steve Cohen needs is a mind to read and a deck of cards.
Turning the larger-than-life approach on its head, Cohen has reached back to the style of the parlor magicians of the 19th century to create his intimate "Chamber Magic" show.
"It's not about the props, it's about a connection with the audience," said Cohen, 32. "Am I able to reach as many people as David Copperfield? No. Do I speak to people more directly? Perhaps."
In a lavish suite at The Waldorf Towers, the twice-weekly show has clearly struck a chord, selling out performance after performance for the past year and a half, its popularity spread mainly by word of mouth.
"I thought he was amazing," corporate event planner Brittany Scott of Manhattan said after a recent show. "He's so engaging, he really makes you feel like you're part of the show. It's totally worth it."
Up close and personal
At $52 a ticket, the tab is high, but Cohen says the attraction is his parlor room style. With simple tricks and the intimacy of a room that seats only 50, Cohen is able to have the crowd participate in nearly every part of the act.
"People don't mind being fooled as long as they're being fooled by a gentleman," Cohen said, quoting what he said was a favorite saying of one of his heroes, Nate Leipzig, a parlor magician from the late 1800s and early 1900s.
At one point he pulled Scott and another woman from the crowd. He had them close their eyes and -- magically -- made Scott believe he was touching her arm with a feather.
In fact, he was touching the other woman's arm.
"I really thought he was touching my arm," Scott said after the show. "I have no idea how he did that."
Another trick called "Think a Drink" involved making drinks appear out of thin air, and astounded everyone in the room.
Cohen had everyone in the audience write their favorite drink down on an index card. After the cards had been passed around and shuffled several times, Cohen had an audience member pick five.
As each drink was read aloud, Cohen took a teakettle and in some inexplicable way made what was read pour into a shot glass. If the card said pink lemonade, he poured pink lemonade. If it said a dry martini, a dry martini it was.
"During Prohibition, a magician ran the risk of being arrested for this trick," Cohen joked.
Began at early age
His fascination with magic started at the age of 6 when his uncle, an amateur magician, would visit the Cohen home in Chappaqua, N.Y., and perform tricks.
"At all the family parties he would do magic and all the children would sit around and watch, but I was the only one who would pay attention," he said.
As he grew up he started developing his own act, performing for his well-heeled neighbors. While attending Cornell University he studied psychology and became interested in the power of persuasion.
"I realized that psychology and magic really went together hand-in-hand," he said.
Cohen periodically takes the show on the road to high-end hotels around the world. He sold out for a month at the Langham Hilton in London's West End last year. He is scheduled to appear at the Ritz Carlton in San Francisco this month.
In between the hotel shows he works consistently, doing corporate events, where he earns between $8,000 and $15,000 a show.
Despite the lucrative nature of the magic trade, Cohen says it's not about the money, but the love of entertaining.
"Magic works for everybody, from the poorest guy out there to the richest guy on Wall Street," he said. "I feel like I've been called to do this, and most importantly, my audience thinks it works."