HUES Book answers questions on color influence



Color choices can show a person's personality traits.
Color is the strongest fashion news of the year.
Think orange, yellow, pink and pale green. Once reserved for children's dance recitals, the hues are moving into stores in adult clothing and shoes. And certainly the strong, optimistic shades are showing up in home decor on pillows, throws and other accessories.
So with the world turning a dozen shades of green and fuchsia before our eyes, the next natural step is a book answering almost every question you've ever had about the meaning of hues. Make way for "The Color Answer Book: 100+ Frequently Asked Color Questions for Home, Health and Happiness" (Capital Books, $30) by Leatrice Eiseman.
The author, a color consultant and executive director of the Pantone Color Institute, advises consumers and industry professionals about the influence of color. She sees a color panel as a Rorschach test of sorts, indicating personality and emotion. It also impacts moods. It is a "catalyst of feelings," she writes, "about how we look, decorate our homes or offices, plant a garden or relate to each other."
Meanings
Some of the facts she shares: What colors are sexiest? Lipstick red tests highest on word association quizzes, Eiseman says, in part because it is the sexual signal for many animals and birds.
What colors are turnoffs in food? With the exception of caviar, black is not too appealing. And gray makes us think of mold.
If green is your favorite color, you're likely to be balanced and stable but fearful of risks. If you dislike green, you tend to pull away from groups and stay to yourself unless, of course, a lizard or dragon frightened you as a child.
If you're a red lover, you crave excitement and are bored, bored, bored with routine. Of course, you probably knew that already.