The business of basketball?

"From a buiness perspective, it's great for the NBA. It's reality television, people love train wreck television and you hate to admit it, but that is the truth, that's the reality today."
That comment about the fallout from professional basketball star Kobe Bryant's sexual assault case didn't come from some multi-millionaire player who has a cockeyed view of the world, but from the owner of the Dallas Mavericks, Mark Cuban. And that makes it all the more egregious. It doesn't matter that Cuban has a reputation for being the most outspoken of the National Basketball League's 29 owners, the views that he expressed, not just once, but at least three times, are indefensible.
Family entertainment?
We applaud NBA Commissioner David Stern for critizing Cuban, but we believe that all the owners need to go ont the record as distancing themselves from their colleague. After all, they insist that what they provide through their teams is family entertainment. Basketball arenas around the country have become veritable amusement centers, while players are encouraged to interact with fans.
But the owners also know that every time a player is accused of committing a crime, acts boorishly in public or misbehaves on the court, disillusionment among thoughtful fans grows.
Cuban should be publicly castigated by his colleagues and others involved in basketball.