Web site delivers stylish alternatives

KNIGHT-RIDDER NEWSPAPERS
She was a Harvard Business School graduate and a former strategic planner for Disney and was expecting a baby. And, after too many shopping trips, she had an idea.
What about one-stop shopping for maternity and baby clothes, Laurie McCartney thought. Three weeks after her baby, Jack, was born, she started up "babystyle," a catalog and Web site -- www.babystyle.com.
The line, owned by California-based eStyle Inc., offers stylish fashion, underwear, baby gear, nursery decor and a gift registry.
McCartney, the CEO, has formed a partnership with actress Josie Bissett to make a line of eco-friendly developmental toys. The company has also been licensed by Reebok to create a maternity active wear collection.
Prices are moderate. To order a catalog, call (877) 378-9537.