Friday, April 29, 2016
Associated Press
LOS ANGELES
The creators of “Angry Birds” hope movie theater audiences don’t get their feathers ruffled if some filmgoers pluck out their mobile devices at the end of “The Angry Birds Movie” and point them at the screen.
Rovio Entertainment is dropping a code in the credits of the upcoming animated film inspired by the mobile gaming sensation that will hatch an exclusive level for a new pinball-inspired game called “Angry Birds Action!”
The latest entry in Rovio’s ever-expanding “Angry Birds” empire is populated by characters and locales from “The Angry Birds Movie,” which features Jason Sudeikis, Josh Gad and Danny McBride.
“It’s really about continuing the story,” said Miika Tams, vice president of games at Espoo, Finland-based studio Rovio. “Everyone is usually distracted after watching a movie, but we wanted audiences to be distracted by wanting to go back into the game.”
A level set on Piggy Island, home to the Angry Birds’ snout-faced adversaries, can be unlocked only if players pluck out their mobile devices and zap a code displayed during the film’s credits when it debuts May 20.