GM announces plan for Cadillac brand

NEW YORK — General Motors today announced its Cadillac brand will expand to become a separate business unit and add a New York headquarters in 2015.

A new business unit will enable the Cadillac business to “pursue growing opportunities in the luxury automotive market with more focus and clarity,” according to a press release issued by the company.

“With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” GM President Dan Ammann said in the release.

Johan de Nysschen, president of Cadillac, will be responsible for the brand’s overall operational performance.