Monday, October 20, 2008
They want royalties from video games, trading cards and other sports products.
SAN FRANCISCO (AP) — Fans of the popular “Madden NFL” video game by Electronic Arts Inc. can play vintage matchups such as the 1967 Green Bay Packers against the 1971 Dallas Cowboys.
Just don’t look for either team’s dominant left cornerback: Hall of Famer Herb Adderley, who played for both Super Bowl champions. There is only an anonymous video game figure with Adderley’s weight and height displayed at left cornerback on each defense.
That did not sit well with Adderley, so he sued. His class action lawsuit on behalf of more than 2,000 retired players is set to start today in federal court, with the retirees accusing the NFL Players Association of cheating them out of millions of dollars in royalties from video games, trading cards and other sports products.
They contend that the union actively sought to cut them out of licensing deals so active players could receive bigger royalty payments. As proof, the retirees point to a 2001 letter from an NFLPA executive telling EA to scramble the images of retired players in “Madden NFL,” otherwise the company would have to pay them.
Retired players complain that, even though they signed licensing agreements with the NFLPA during a four-year period that ended in February 2007, they have earned little from the union’s lucrative contract with EA. The $35 million annual contract is the union’s largest marketing deal, and the lawsuit is the latest salvo in the increasingly rancorous relationship between retirees and a union they say has given them short financial shrift.
Last year, the union reported to the federal government that it took in $49.8 million in marketing revenue and distributed $26.9 million to active players, while keeping the rest for operating expenses.
The union’s central position is that the vast majority of retired players are not very marketable and that companies pay only for access to active players or for marquee retired players.