What would you pay to call a play for the 49ers?

Calling a play for the San Francisco 49ers' upcoming season was among the items on the auction block Thursday -- well, kinda.

Calling a play was one of the not-serious offerings in the serious effort to raise cash for The Edward J. DeBartolo Scholarship Foundation. More than $50,000 was raised Thursday night at the York-DeBartolo crew’s annual dinner/golf outing. The golf portion of the event is today at the Youngstown Country Club.

At the auction Thursday night at the Holiday Inn in Boradman, the top prize was two pairs of tickets to the 2008 Super Bowl in Phoenix. Each pair fetched $15,500.

Ex-NFL’er and current CBS commentator Randy Cross kicked in $5,500 for a pair of tickets to the Niners’ Monday Night Football match.

Rudy Ruettiger — yeah, that Rudy — forked over $2,500 for an Ohio State legends painting that sized up at about 5-foot-wide by 3-foot-high.

Among the other prizes: 2 sets of tickets to the Niners-Steelers match each snagged $3,500; 2 sets of tickets to the Niners-Browns went for more than $4,000; two pairs of Kelly Pavlik boxing gloves each fetched $1,100.

When the prizes weren’t capturing attention, 49ers' linebacker Manny Lawson entertained the crowd, along with ex-Niner Jimmy Williams. In auctioning off the Monday Night Football tickets, Lawson burst into fake tears begging the crowd to bid more for his debut on the showcase game, with Williams in the background mouthing the theme song to the game — “dah, dah, dah, dahhhhhhhhhh”

Denise DeBartolo-York thanked the crowd for sharing the goal of having high hopes for a better Youngstown.