Goodwill moves stores next to Wal-Mart locations

CANTON (AP) -- Seeking to tap into Wal-Mart's big customer base, Goodwill Industries in northeast Ohio is moving some of its thrift stores closer to the big-box retailer.
"We share the same demographic," said Marisa Rohn, vice president of marketing and fund development at Goodwill Industries of Greater Cleveland and East Central Ohio. "We've found when we locate near a Wal-Mart, we're less of a destination shop and more of a mainstream shop."