LAST CHAPTER Hopefully, new book will end exploitation of famous first lady



Book is written from the perspective of Jacqueline Kennedy Onassis.
KNIGHT RIDDER NEWSPAPERS
More than a decade since her death, Jacqueline Kennedy Onassis is still being used to shape American manners, influence fashion decisions and, especially, sell books.
A new book, "What Would Jackie Do?" (Gotham Books, $22.50), addresses social, cultural and fashion issues from the perspective of the iconic first lady. Surprisingly it's written by two editors -- Shelly Branch and Sue Callaway -- whose credits range from Fortune magazine to Wall Street Journal.
They explore such questions as: How would she wear her hair? Celebrity Frederic Fekkai says he'd give her a bob with a little less volume. Would she do weight training? Sure. At the White House, she had Secret Service clear the gym for yoga. She began in the 1960s before it was popular after she and her sister, Lee Radziwill, traveled to India.
And wannabes might also take note, she wore Joy perfume, read Thomas Paine's "Age of Reason," spoke graciously to servants, defied family demands and dined at the 21 Club.
Sure, it's an intriguing read especially for people who like gossip chatter in which, the authors insist, Onassis did not engage.
But after endless exhibitions and many books dissecting her style, isn't it time to move on? How long can publishers exploit her name?